We build the GoHighLevel system that answers every enquiry in under a minute, keeps following up for months, and books the showing without you touching your phone.
Illustrative lead flow. Yours runs in your own GoHighLevel account.
Almost always because of the gap between the enquiry arriving and anyone replying to it. Not lead quality, not the portal, not the price of the lead. The gap.
The research on this is unusually clear. Harvard Business Review, in work by Oldroyd, McElheran and Elkington, found firms that contacted a web lead within an hour were about seven times more likely to have a meaningful conversation with a decision maker than firms that waited a single hour longer, and more than sixty times more likely than those that waited twenty-four hours. In the same study only 37% of companies managed to reply within an hour at all. Real estate is worse than most sectors, because the enquiry usually arrives while you are already in a showing, and the buyer has sent the same enquiry to three other agents.
You cannot beat this with discipline, and you should stop trying. No agent can answer within sixty seconds while showing a property, and the leads that arrive on a Sunday evening are the ones that convert best. The only reliable fix is that the first response does not depend on you being free. An automated SMS and email inside a minute, a qualification exchange that captures timeline, budget and financing, and a booking link that fills your calendar while you are still in the car.
We build it natively in GoHighLevel, with AI voice agents available for enquiries that come in as calls, and it sits alongside our wider B2B lead generation work. Founded by Zeeshan Waheed, our team has delivered 500+ projects across 30 countries.
Response-time research is Harvard Business Review, March 2011, across a broad sample of industries. It is published research, not our client results.
The whole system exists to remove one dependency: you being free at the moment the lead arrives.
Illustrative flow. Wired into your own system.
One platform doing what five disconnected tools were doing badly.
SMS and email fire automatically the moment a lead arrives from a portal, ad or website form, so the first contact happens whether or not you are free.
Beats the hour windowTimeline, budget, financing status and area captured in conversation, so by the time you call you already know whether this is a next-week buyer or a next-year one.
Know before you callSeparate long-run sequences, because a seller waiting on a valuation and a buyer waiting for the right listing need entirely different messages for entirely different periods.
Two journeys, not oneSelf-booking links inside the texts, tied to your real calendar, with confirmations and reminders that cut the no-shows you currently absorb.
Fewer no-showsA2P 10DLC registration, consent capture and instant opt-out handling, because unregistered numbers are blocked by carriers and unregistered texts simply never arrive.
Texts that arriveEvery closing traced back to the portal, ad or campaign that produced it, so you can stop paying for the source that has never once produced a deal.
Cut the dead spendNamed by vertical rather than by client, because most of this work is under NDA.
An eight-agent team was losing portal leads to whoever happened to be free. Round-robin routing with an automated first response meant every lead got answered immediately and was assigned before anyone picked up a phone.
A solo agent was running a CRM, an email tool, a texting app, a separate calendar and a landing page builder that did not talk to each other. Consolidating into GoHighLevel removed the gaps leads were falling through.
A multi-office brokerage could not tell which portals produced closings. Attribution wired through to the closed deal made it obvious which spend to cut.
Client results from our own engagements. Outcomes depend on offer, market and list quality, so treat these as what has been achieved rather than what is promised.
Anywhere the lead is shared with competitors and the first reply wins the relationship.
You are paying for leads that were sold to other agents as well. The only thing you control is which of you replies first.
First reply winsLeads sitting unassigned while everyone assumes someone else took it, which is the most expensive silence in a real estate team.
No lead unassignedSeller leads have long, quiet gaps between first enquiry and instruction, which is exactly the period manual follow-up gives up on.
Stay present for monthsHigh volume, low conversion, and only worth running at all if follow-up is automated rather than done by hand.
Volume needs automationConsistent response standards and per-office reporting, instead of every office running its own version of follow-up.
One standard everywhereIf your pipeline lives in a spreadsheet and your reminders live in your head, this is the cheapest improvement available to you.
The cheapest big fixBuilt in your own GoHighLevel account, so you keep it whether or not you keep us.
A complete GoHighLevel build, live in your own account.
We run it, tune it and keep the follow-up converting.
Multiple offices, teams or brands.
Sending tools, data and CRM seats are billed by those vendors directly, so you keep the accounts and the margin. We size the exact scope on the call before quoting.
What operators ask before they commit budget.
imisofts builds it end to end for agents, teams and brokerages: instant SMS and email response to new leads, AI qualification, buyer and seller nurture sequences, automated showing booking, round-robin routing, A2P 10DLC registration and lead source ROI reporting. Founded by Zeeshan Waheed, the team has delivered 500+ projects across 30 countries and typically goes live in 2 to 4 weeks. Book a call at https://cal.com/zeeshanwaheed/30min.
As fast as the system can manage, and that is not a matter of opinion. Harvard Business Review research found firms contacting a web lead within an hour were roughly seven times more likely to qualify it than those waiting one hour longer, and more than sixty times more likely than those waiting a day. Only 37% of firms in that study replied within the hour. In practice we target under a minute for the automated first touch, because portal leads are usually sent to several agents at once.
Yes, and that is deliberate. We build inside your account rather than ours, so the automations, contacts and history belong to you. If you stop working with us the system keeps running and you keep the data. Anyone who builds your automation inside their own agency account has made you a tenant of your own pipeline.
Only if the number is registered. US carriers have blocked unregistered application-to-person traffic since December 2024, so A2P 10DLC registration is part of every build rather than an optional extra. Carrier campaign review has been running roughly 10 to 15 business days in 2026, which is outside our control, so we start it early.
Usually, and for most agents that is the point, since GoHighLevel covers CRM, email, SMS, calendars, landing pages and pipelines in one place. We migrate your existing contacts, tags and pipeline stages so nothing is lost. If you have a brokerage-mandated CRM you must keep, we integrate rather than replace.
The automation hands off. The first response identifies itself as an assistant, and any reply asking for a person routes to you or to the agent on duty with the full conversation attached. For enquiries that arrive as phone calls rather than forms, an AI voice agent can answer, qualify and book before handing over.
We look at how fast your leads currently get a first response, what happens to the ones that do not reply immediately, where your enquiries come from, and what automating the follow-up would realistically recover.